The idea of exactly what your business is going be usually comes first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business?
Some people turn to their childhood for inspiration or a beloved family pet. It could be a made-up word you dream of one night and feel it has the right ring to it. Even still there are some people who study foreign words for the perfect meaning behind their chosen business. Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Having a brand behind a strong title can make all the difference in the world.
When asked by CEO Blog Nation, here’s what I had to say about coming up with my business name…
Expresses my focus
“After 14 years of designing brands for corporate clients and businesses, I had a desire to work more directly with entrepreneurs, specifically those looking to claim their name online, build their presence, and leave a legacy. I wanted to help them build an online home that would professionally represent who they are, and bring all of them into the picture, both business and personal. People want to know the person behind the brand and I encourage my clients to consciously create their online presence as a way to differentiate themselves in the marketplace. This is why I decided on the name My Personal Brand as it clearly expresses my focus. I believe that building a personal brand is a powerful way to express your most authentic self in both business and in life.”
Find out how other entrepreneurs went about choosing their business names.
